CASE OF THE BRAND LIGHTING LINIJA-SVITLA

​OFFICIAL DISTRIBUTOR OF THE BRANDS TRIO INTERNATIONAL, PHILIPS, ELSTEAD LIGHTING IN UKRAINE
11 500
GOODS ON THE SITE
180
SECTIONS IN CATALOGUE
900
VISITORS ON THE SITE
1213
REQUESTS
NEW DESIGN AND SITE STRUCTURE

Adaptive site it’s main Google demand in 2017 years. So it was our primary task. Cause sites without mobile version lose positions in the SERP.

Our next step is reworking and creating of the new SEO structure of the site according to actual search query. Category are located by popularity: at the top of the menu the most popular positions.

Each general category has a number of more specific subcategories which are fully consistent with the way people are looking products on the Internet. By the same principle, was developed filtering system on the site.

MOVING WITHOUT LOSS

One of the task was saving structure URL of the page, that have position and avoid of redirects. Another one — сreate opportunities to generate short URL for the page and and any combination of filters. Everything was releasing with SEO-module ArtBox.

Farther — transfer of the goods, articles, text page, meta tags. All cards of the goods from old site are stick with card on the new site with 301 redirects that’s why any 404 error

11500 goods, more than 230 meta tags, 321 pages with text content was transferred in 4 working days.

PROMOTION OF THE ONLINE SHOP

In a work was involved only profitable channels bring (sales and increase brand recognition);

  • SEO-promotion of the site sections;
  • PPC;
  • Remarketing and dynamic remarketing;
  • Media banner advertising on thematic platforms;
  • Commercial and banner advertising Hotline for the most affordable positions;
  • Facebook maintenance + targeting marketing advertising on the site;
DESIGN
After After
Before Before
NEW FUNCIONAL

Updating site version — new marketing demands. A loyalty system for existing customers has been developed with the functionality of temporary and untimely shares and sales, and adding goods to the wish lists and comparison lists with tracking the price change for the product of interest.

With adding organic occurrence of keywords and improvement of behavioural factors on the page is displayed blog and inverse functional.

Also rating of the goods, video reviews, adding description and characteristics in the goods card.

Warehouse program and the accounting system of the rests allows to support actual assortment and informed customers about the real delivery time of goods from one warehouse to another, which is very important for the store.

SЕО
  • Generating of the semantic core with additional site structure
  • Optimization of the technical and content part of the site increase the download speed — not less than 90% according to Google PageSpeed Insights.
  • Inner site optimization
  • Only useful content in the blog
  • Re-linking of the site
  • Output of the articles
  • Promotion in the Google Maps
Rise of visibility
Rise of traffic
SEARCH CONTEXTUAL ADVERTISING: WORK AND RESULT

Only useful content with optimal price for a click:

  • Broad semantic
  • Selling high-frequency queries
  • Optimization of low-frequency
  • Сustomers optimization and work with remarketing

Banner and media advertising

Showing banner ads with special offers on leading platforms

Raising of brand recognition

Promotion on social media

Page maintenance on Facebook

  • Useful content: advices about lighting and design
  • Commodity positions in the interior.
  • Video reviews of goods position
  • Special promotions and offers
  • Real contests once in a month


Targeting advertising with the site traffics

Growth of subscribers
Increased involvement
RESULTS FOR THE LAST SIX MONTH
on36,37%
General growth of
the traffic
on137%
SECTIONS IN CATALOGUE
on66,15%
growth of transaction
quantities
on441,63%
growth of income
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