ONLINE SHOP OF SPORTS GOODS

THE MOST HIGH-SPEED STORE ACCORDING TO PAGE SPEED INSIGHT​
80 000
GOODS
8 000
VISITERS
30 000
IN THE SEMANTIC CORE
5 000
PARTS IN PROMOTIONS
TOOLS, ACTIVITIES, TECHNOLOGIES
  • ANALYSIS
    • Users behavior
    • Check in of competitiveness
    • Advanced smart search
  • STRUCTURE AND VISUALISATIONS
    • Adaptive design: comfy site for users and search engines
    • Convient structure of the catalogue and drop-down menu
    • Maximum speed of the site loading
  • CMS (Content management systems)
    • Easy management of the content, goods and customers
    • Loading and unloading mass systems
    • Flexible settings of the marketing activities: campaign, sales and e-mail delivery
  • GROW UP OF THE TRAFFIC AND SALES
    • Search promotion of wider semantics
    • PPC
    • Brand and media marketing
  • INCREASE LOYALTY OF THE BRAND
    • SMM: marketing on social media
    • E-MAIL marketing: letters with promo, news about sales and relevant content
    • Content marketing: reviews, advices, photo and video
  • CONTROL OF THE SALES EFFECTIVENESS
    • Analytics in the admin-panel
    • IP telephony
    • Sales statistics

ONE DEVINE

THAT COMPLY FOR ALL THE TECHNOLOGIES STANDARDS FOR TODAY

High-speed loading for mod and web versions

Google Analytics Specialitics argue that 1 second of loading reduces number of buyers for 7%.

Check in

RESULTS
0,39 sec

server reply

2,8 sec

loading of the page

ADAPTIVITY

SITE FIT FOR ALL DEVICES

Developing of adaptive interface
based on future tendentions.

RESULTS

1.02.2018 - 12.03.2018
compared with 1.02.2017 - 12.03.2017

GROWTH TENDENCES

numbers of mobile users
purchases from mobile devices
OPTIMIZATIONS OF SITE STRUCTURE

Structure of the catalogue, drop-down menu and filters on the site developing with the most frequency requests.

Two-level menu transform into three-level menu, when third level illustrated with images.

On main page in the first screen — block with the most popular sections. This sections can change according to seasons.


RESULTS

1.02.2018 - 12.03.2018
compared with 1.02.2017 - 12.03.2017

Bounce rate was declined
(from 49,37 % tо 29,34 %)
Page views for sessions was grew up
(from 4,81 tо 8,80)
ARTBOX MANAGEMENT SYSTEMS
  • Totally management of the site content
  • Mass import and export of the goods
  • Configurable sections and filters
  • Ordering: list, status, statistics, loggings of the managers actions
  • Users and group of the users
  • Different admin rights and accesses for managers
  • Manual and automatic price updating
  • Modules for marketing activities and SEO-module for the future site promotions

RESULTS

COMLEX ONLINE MARKETING IN 1 YEAR

General traffic — growth in 33%

Type of traffic — E-commerce.

For today site is in TOP-1 for visibility in their area

Conversion coefficient
SOURCE OF TRAFFIC AND CONVERSION

Was involved all cost-effective traffic and lead generation source.

54,17% Organic traffic
2,44% Traffic from social medias
20,93% Direct
4,88% Media
10,97% Marketing
3,7% Partners
2,81% Email
1% Other
SEARCH PROMOTION (SEO)

Growth of traffic on 20, 37 in 3 month compared from last year.

Inner technical optimizations, external promotions, creating of broad site structure, content strategy.

SEO ROI for today
PPC

Only qualitative traffic with optimal price for one click

  • Broad semantics
  • Selling high-frequency requests in priorities
  • Optimizations of low-frequency traffics — the most cheap way to get more conversions
  • Segmentation of users and work on sale by remarketing
CPA
  • The most qualitative and conversion traffic from marketplace
  • Control effectiveness of the marketing company by product categories
  • Total control profitability of marketing source
BRAND AND MEDIA MARKETING

Providing million views of banner ads on leads informational portals of country.

Growth recognizability of brand
E-MAIL MARKETING

Creating right strategy of sales and communication with customers:

  • Generation of useful content
  • Event notifications, marketing and informational letters
  • Build-up and segmentation of subscriber base, work with audiotions
Growth of followers in 1 year
ROI for today
RESULTS FOR LAST YEAR
on200%
growth of
brand recognition
on30%
growth of traffic
on70%
growth of requisitions in TOP-1
on134%
transaction rate
on208%
numbers of transactions
on60%
growth of income
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